Jumia, Africa’s leading e-commerce platform, has launched the ninth edition of the “Jumia Black Friday” to offer consumers a wide assortment of products at the best prices.
Dubbed: “It’s Black Friday every day’’ the campaign focuses on consumers’ great shift to everyday essential products in recent times.
Mr. Kolawole Osinowo, the Chief Commercial Officer at Jumia Ghana, speaking at the launch, said Jumia Africa Index 2021 saw a consumer shift to groceries and everyday essentials since the COVID-19 pandemic, a trend that would reflect in this year’s Black Friday.
Other categories expected to have mind-blowing deals include home and living, beauty, fashion, food delivery and phones.
He said the Jumia Black Friday was a way to show their vendors, staff and consumers all the opportunities and power that e-commerce brought.
Jumia promised to offer amazing discounts as high as 90 per cent on over 50,000 super deals.
With 2021 being a year of recovery where many individuals and businesses had worked so hard to get backup after the Covid-19 pandemic, Jumia had a responsibility to support Ghanaians with such great deals and discounts.
He said the company took fraud seriously, hence control measures had been put in place to check from the entire consumer journey.
Mr. Tolulope George-Yanwah, the CEO of Jumia Ghana, said: “We believe in making the everyday lives of people easier and better through the internet.”
He said by helping sellers reach more consumers and ensuring that the consumers also got access to top quality, affordable products/services, Jumia was leading the way in developing e-commerce in Africa.
The campaign, which commences on November 5 to 28, is the biggest sale of the year in partnership with brands like TCL, Lele, Unilever, Diageo, and Samsung.
Mr. George-Yanwah said during the Black Friday sale, consumers could order their favourite meals from their preferred restaurants and get them delivered safely and conveniently to their doorstep.
“With Jumia’s robust logistics services and expansion to all parts of the country, customers in rural areas will not be left out of the sale,” he said.
Jumia pick-up stations and vendor drop off points all over the country would ensure that customers could pick up their orders conveniently while sellers could drop off their products, respectively.
“With daily flash sales, treasure hunts, exciting games and mind-blowing giveaways, this year promises to be the best in recent times. Customers get free shipping to selected areas and can pay on delivery or via various online payment platforms,” he added.
Mr. Kevin Wang, the VP of TCL Electronics, Middle East and Africa, said: “TCL is a fast-growing consumer electronics company and a leading player in the global TV industry.”
It aimed to be a true leader in the online market, therefore, TCL was a proud partner of Jumia, the leading e-commerce company in Africa.
“This year, our customers will get the best and latest deals on TVs, home appliances and AC’s during Black Friday on Jumia,’’ he said.
This year’s festival promises to be exciting for everyone and to enjoy exclusive deals and giveaways.
Customers can download the Jumia app on Appstore or Play Store and sign up.
“It’s time to save,” Mr. Wang said.